What people say and feel as they’re shopping for your product, or using it is different from what they would say if they were merely reporting on an experience they had hours, days or weeks before.
Check out our study comparing in-the-moment research vs.
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It comes from one’s authentic perceptions and beliefs as they occur in real time.
By starting with real people and engaging them in their world, our consumer insights discovery process uncovers the kind of genuine insights that can help you better understand your customer, manage your business and build your brand.
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